Why I Launched AMBUSHONAIR.COM — After 1.5 Years of the Podcast Going Strong
When I launched AMBUSH On Air a year and a half ago, I had no master plan, no polished brand kit, and definitely no intention of turning it into what it has now become. I just knew I wanted to talk to real people doing real work—marketers, sellers, consultants, founders, community leaders—who were shaping the Microsoft ecosystem from the inside out. I wanted to capture the conversations we were already having in hallways at conferences, in late-night DMs, and over cocktails after long expo days.
The podcast became the medium. The community became the momentum. And 1.5 years later, it became obvious: AMBUSH On Air needed a home of its own.
The Podcast Outgrew the Platform
Spotify and YouTube are incredible vehicles for the show—but they aren’t built to house a brand.
Over the last 18 months, listeners kept asking me:
“Where can I read the episode takeaways?”
“Do you have templates or frameworks from that session?”
“Are your slides from Summit in one spot?”
“Where can I find everything you’re doing with Microsoft partners?”
And I didn’t have a clean answer.
Everything lived in 17 different places—LinkedIn, decks, docs, podcast feeds, speaking pages, interviews, and conference agendas.
The website is the center of gravity the brand has earned.
A Brand That’s Bigger than a Podcast
AMBUSH On Air has become more than episodes—it’s a perspective. A point of view. A movement around modern marketing, human-first storytelling, and the generational shift happening inside B2B buying.
This website marks the moment where AMBUSH becomes a full ecosystem:
The Podcast – every episode, recap, and resource in one place
The B2B Buyer Rebellion – the ideas shaping my book and talks about Millennial + Gen Z buyers
Consulting for Microsoft Partners – ABM, AI, partner marketing, go-to-market strategy
Speaking, Sessions & Workshops – where I’m showing up across the channel
Insights & Templates – practical tools for marketers, sellers, and partner leaders
It’s the next chapter in building a platform that reflects the work I’m doing—and the work this community is hungry for.
A Place to Tell the Full Story
For 1.5 years, the podcast has carried my voice.
Now I want the website to carry the story.
A story about:
Why modern buyers have changed
How Microsoft partners can evolve their marketing
What ABM actually looks like in 2025
How AI reshapes demand generation
Why mentorship and community matter in tech
What it means to be a marketer who creates value—not vanity
How we break out of tired B2B playbooks and build the next era
LinkedIn gives a moment.
The podcast gives a conversation.
The website gives a home.
Because the Work Deserved a Home Base
After a year and a half, AMBUSH On Air isn’t a side project—it’s a media engine, a community connector, and a catalyst for the conversations most people in marketing, Microsoft, and B2B are afraid to have.
Launching AMBUSHONAIR.COM is about owning the story instead of letting it live scattered across platforms.
It’s about organizing the value, centralizing the voice, and creating a place where the marketing, Microsoft, and AI worlds can collide in a way that actually helps people do better work.
This next stage feels less like a decision… and more like an inevitability.
Because the podcast built the audience.
The audience built the brand.
And now, the brand gets a home.
Welcome to AMBUSHONAIR.COM—and the next chapter of the rebellion.
