The traditional funnel isn’t broken. It’s obsolete. Buyers don’t NEED us anymore.

The good I am trying to remember through the sea of shedding, changes, and pain.

The good, the bad, the ugly, and the clarity that came to me in 2025. It’s all here in short.

3 years of friendship in community, 1.5 years of AMBUSH On Air, and FINALLY I sat down with my friend KCB for a podcast.

Headed to PartnerIn Vibe in January? If not, you should. So many reasons why but here’s one… My session!

Elphaba never had a messaging problem. She had a perception problem. She was smart, strategic, driven by conviction, and deeply misunderstood. Sound familiar?

The podcast became the medium. The community became the momentum. And 1.5 years later, it became obvious: AMBUSH On Air needed a home of its own.