Vibe CHECK: AI + ABM
Woo hoo. Let’s talk about the playbook for Microsoft partners!
Every Microsoft deal is multi-threaded. You’re not selling to one person—you’re winning over a full committee of buyers, blockers, and champions. That’s why the days of generic campaigns and one-size-fits-all nurture sequences are done. If you want to win faster in this ecosystem, you need precision, personalization, and partnership. Enter: AI + ABM. This isn’t theory. It’s the playbook that’s changing how ISVs, SIs, and VARs go to market—right now.
Microsoft co-sell motions are more complex than ever. Budgets are tight. Buying committees are bigger. Everyone’s being asked to do more with less. And yet—partners that use AI-driven Account-Based Marketing (ABM) are seeing measurable growth: faster consensus building, higher engagement, and more strategic alignment with Microsoft sales teams. AI helps you identify intent signals, map the right roles, and create content that actually resonates. ABM ensures that every play you run is personalized, repeatable, and built for relationships—not just reach.
In this fast-paced, one-hour session, I’m walking through the AI + ABM Framework—a 3-step process any Microsoft partner can apply in 30 days: Identify (use AI to uncover buying committees and intent signals), Engage (build personalized plays for every stakeholder), and Accelerate (align with sales and earn trust to close faster). You’ll leave with a pilot-ready roadmap, a few AI prompt templates, and a human-first perspective that puts trust back at the center of partner marketing.
ABM is no longer just for enterprise marketers. With AI, it’s accessible—and scalable—for every Microsoft partner looking to level up their go-to-market strategy. Because in this channel, the first partner to make the right connection usually wins.
Let’s cut through the noise, bring back creativity, and build the kind of partner marketing Microsoft can’t ignore. See you in South Padre Island, Texas in January! Are you registered? Why NOT?
