2025 in the rear-view mirror

2025 was a year of finding my voice — and trusting it. This year stretched me in ways I didn’t expect. I laughed, I cried, I hated it, and I loved it.

I spoke on stages and in rooms I never expected. I shared ideas about modern B2B buyers, community, mentorship, AI, and the Microsoft ecosystem — not as theory, but from lived experience. Speaking became less about proving expertise and more about starting real conversations. That shift mattered.

At the same time, I wrestled with something harder: finding the right job fit. Not just a paycheck. But alignment — with role responsibilities, values, leadership, pace, and purpose. I learned that being good at many things doesn’t mean every role is right. Getting laid off was hard but it has changed how I think about my work for the better so for that, I'm grateful.

Through all of it, my personal brand grew — intentionally and unexpectedly. AMBUSH On Air evolved from a podcast into a platform. My voice became clearer. I stopped shrinking ideas to make them safer and started saying them with my full chest. That confidence didn’t come from certainty; it came from consistency.

This year reminded me that growth isn’t always loud.

Sometimes it is doors slamming in your face.
Sometimes it's hard conversations.
Sometimes it looks like trusting that the path makes sense even when it’s still unfolding.

Heading into the next chapter with clarity, conviction, and a lot of gratitude for the people who listened, challenged me, and believed in me — especially when I was still figuring it out myself.

Onward. Party On. AMBUSH.

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My Raw Thoughts on 2025

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Community Is the New Marketing Funnel: A Conversation with Kate Coffey Bacon at Convergence